Kaboom! Colour battles: Production Manager

Alice showed a real understanding of the Cath Kidston brand, was able to help us meet our objectives within a highly creative manner, which reflected our brand values and from the very beginning was extremely organised, enthusiastic and full of energy.

– Brenna Duncan, Cath Kidston Marketing Manager

Take two teams, one pitch and many buckets of powder paint…Kaboom! events are flashmob-style explosions of rainbow colour for any number of people. Inspired by the Indian festival of Holi and a love of vibrancy, fun and freedom, our pigment-fuelled battles are eruptions of pure powdermonium, transforming grown-ups into kids and (paint) fighters into friends.

Promoting and documenting the fun of Kaboom! creates unique social-media marketing campaigns and a social experience that hits audiences – literally! – in a bright and imaginative way.

Corporate clients include Nokia and Cath Kidston, who sponsored a fresher’s week paint fight for York University students, and Board n Lodge snowboarding holidays who brought us out on their Slovenia trip to shower the slopes in every colour of the rainbow. For pictures and film footage see Facebook and YouTube.